Introduction to Journalism and Mass Communication

Mass communication is an inter-disciplinary domain. It can’t be understood as a stand alone subject because it deals with society and culture on one hand and technology on the other. Thus this book is needed to give a comprehensive explanation of terms, concepts, theories and principles of mass communication in one place. In recent times mass media has grown as a widespread industry which is active all over the world.  This book was created for the needs of students relating to the area of journalism and mass communication. As society undergoes change and gets increasingly complex, journalism too undergoes transformation and gets ever more crucial to the successful running of a society. Hence it is imperative that one considers the import of journalism, and how the issues and problems in it are central to how we perceive the world.